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Alt et al., 2003 - Google Patents

Customer relationship management architecture in the pharmaceutical industry

Alt et al., 2003

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Document ID
16436632951854098009
Author
Alt R
Österle H
Puschmann T
Barak V
Huber T
Publication year
Publication venue
International journal of healthcare technology and management

External Links

Snippet

The pharmaceutical industry is undergoing a fundamental transformation. Institutional regulations that have been in place for decades are being removed and competitive pressures on various levels force pharmaceutical companies to adopt customer-oriented …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q10/00—Administration; Management
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    • G06Q20/00—Payment architectures, schemes or protocols
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