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Ghazali et al., 2019 - Google Patents

Information source and media channel preference of Malaysian consumers: a perception study on lead-based household paints hazards

Ghazali et al., 2019

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Document ID
2277751714549809608
Author
Ghazali Z
Aigbogun O
Publication year
Publication venue
Platform: A Journal of Management and Humanities

External Links

Snippet

The context in which consumers acquires a product related information has undergone dramatic transformation in recent years. There have been arguments that the product type, characteristics of the consumers, as well as the context, have an influence on search …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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