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Louviere et al., 2013 - Google Patents

An introduction to the application of (case 1) best–worst scaling in marketing research

Louviere et al., 2013

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Document ID
10481817507672713124
Author
Louviere J
Lings I
Islam T
Gudergan S
Flynn T
Publication year
Publication venue
International journal of research in marketing

External Links

Snippet

We review and discuss recent developments in best–worst scaling (BWS) that allow researchers to measure items or objects on measurement scales with known properties. We note that BWS has some distinct advantages compared with other measurement …
Continue reading at researchonline.jcu.edu.au (PDF) (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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