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Rocha, 2019 - Google Patents

Media Mix Modeling

Rocha, 2019

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Document ID
17895655997686436246
Author
Rocha J
Publication year

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Snippet

Retailers invest most of their advertising budget in traditional channels, namely Television, even though the percentage of budget allocated towards digital media has been increasing. Since the largest part of sales still happen in physical stores, marketers face the challenge of …
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