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Kumar et al., 2012 - Google Patents

Statistical methods in customer relationship management

Kumar et al., 2012

Document ID
13834914347035796427
Author
Kumar V
Petersen J
Publication year

External Links

Snippet

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management …
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Classifications

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