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Hwang et al., 2004 - Google Patents

An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry

Hwang et al., 2004

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Document ID
17652632699086709791
Author
Hwang H
Jung T
Suh E
Publication year
Publication venue
Expert systems with applications

External Links

Snippet

Since the early 1980s, the concept of relationship management in marketing area has gained its importance. Acquiring and retaining the most profitable customers are serious concerns of a company to perform more targeted marketing campaigns. For effective …
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Classifications

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