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Radulescu et al., 2012 - Google Patents

Customer analysis, defining component of marketing audit

Radulescu et al., 2012

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Document ID
16680472598474401705
Author
Radulescu V
Cetina I
Publication year
Publication venue
Procedia-Social and Behavioral Sciences

External Links

Snippet

Marketing audit is a tool which measures the value, risk and effectiveness of marketing efforts of the organization. The starting point of the marketing audit is the market into the company operates, changes that occur at this level, expressed in terms of opportunities or …
Continue reading at www.sciencedirect.com (PDF) (other versions)

Classifications

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