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Zárate, 2021 - Google Patents

Psychographic and Behavioral Segmentation of Food Delivery Application Customers to Increase Intention to Use

Zárate, 2021

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Document ID
17039265609998770498
Author
Zárate J
Publication year
Publication venue
PQDT-Global

External Links

Snippet

This study presents a framework for segmenting Food Delivery Application (FDA) customers based on psychographic and behavioral variables as an alternative to existing segmentation. Customer segments are proposed by applying clustering methods to primary …
Continue reading at run.unl.pt (PDF) (other versions)

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