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Sharma et al., 2024 - Google Patents

Assessing stimulus–organism responses in impulse buying among young consumers on online platforms using a hybrid BWM-ISM approach

Sharma et al., 2024

Document ID
10430886184433711739
Author
Sharma V
Saharan A
Gupta H
Drave V
Singh P
Publication year
Publication venue
Journal of Marketing Analytics

External Links

Snippet

With the advent of online buying habits, this study employs three stages (identify, rank, and decode relationships) approach to investigate the enablers of online impulse buying behavior (OIBB) among young consumers. First, literature review in the backdrop of stimulus …
Continue reading at link.springer.com (other versions)

Classifications

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