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Liu et al., 1997 - Google Patents

Web sites of the Fortune 500 companies: Facing customers through home pages

Liu et al., 1997

Document ID
16996523543479011841
Author
Liu C
Arnett K
Capella L
Beatty R
Publication year
Publication venue
Information & management

External Links

Snippet

The growing popularity of the information superhighway has opened up exciting opportunities for companies looking to, not only maintain their current customer base, but also to reach new customers. One of the most popular methods to enter into cybermarketing …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/06—Buying, selling or leasing transactions
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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