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Lee et al., 2018 - Google Patents

The effect of online shopping platform strategies on search, display, and membership revenues

Lee et al., 2018

View PDF
Document ID
16947505444556407311
Author
Lee J
Fang E
Kim J
Li X
Palmatier R
Publication year
Publication venue
Journal of Retailing

External Links

Snippet

Most online shopping platform firms generate revenue from three sources: pay-per-click search advertising, pay-per-impression display advertising, and membership fees. The strategies that influence these revenue sources typically are studied individually, rather than …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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