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Scridon, 2008 - Google Patents

Understanding customers-profiling and segmentation

Scridon, 2008

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Document ID
16605695772360013609
Author
Scridon M
Publication year
Publication venue
Management & Marketing-Craiova

External Links

Snippet

In any industry, the first step to finding and creating profitable customers is determining what drives profitability. This leads to better prospecting and more successful customer relationship management. Any company can segment and profile their customer base to …
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