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Olson et al., 2009 - Google Patents

Comparison of customer response models

Olson et al., 2009

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Document ID
6530979655402845399
Author
Olson D
Cao Q
Gu C
Lee D
Publication year
Publication venue
Service Business

External Links

Snippet

Segmentation of customers by likelihood of repeating business is a very important tool in marketing management. A number of approaches have been developed to support this activity. This article reviews basic recency, frequency, and monetary (RFM) methods on a set …
Continue reading at www.researchgate.net (PDF) (other versions)

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