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Goldenkoff, 2004 - Google Patents

Using focus groups

Goldenkoff, 2004

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Document ID
160861790456796781
Author
Goldenkoff R
Publication year
Publication venue
Handbook of practical program evaluation

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Snippet

Focus groups probably affect our lives more frequently, and in more ways, than any other evaluation technique. The play list of your favorite radio station, the packaging of your food, the content of political campaigns, the endings of Hollywood movies, and even a …
Continue reading at library.select.edu.et (PDF) (other versions)

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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