Goldenkoff, 2004 - Google Patents
Using focus groupsGoldenkoff, 2004
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- 160861790456796781
- Author
- Goldenkoff R
- Publication year
- Publication venue
- Handbook of practical program evaluation
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Snippet
Focus groups probably affect our lives more frequently, and in more ways, than any other evaluation technique. The play list of your favorite radio station, the packaging of your food, the content of political campaigns, the endings of Hollywood movies, and even a …
- 238000000034 method 0 abstract description 29
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