Clark et al., 2012 - Google Patents
A tutorial guide about how to manage a client-financed projectClark et al., 2012
- Document ID
- 9967435322644017085
- Author
- Clark G
- King M
- Jurn I
- Publication year
- Publication venue
- Journal of Marketing Education
External Links
Snippet
Today's marketing instructors are faced with the challenge of improving their students' soft skills to prepare them for today's business environment. Numerous authors have noted that client-based/-sponsored projects help students improve the soft skills they need to succeed …
- 239000011159 matrix material 0 description 62
Classifications
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- G06Q10/00—Administration; Management
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- G06Q10/00—Administration; Management
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