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Clark et al., 2012 - Google Patents

A tutorial guide about how to manage a client-financed project

Clark et al., 2012

Document ID
9967435322644017085
Author
Clark G
King M
Jurn I
Publication year
Publication venue
Journal of Marketing Education

External Links

Snippet

Today's marketing instructors are faced with the challenge of improving their students' soft skills to prepare them for today's business environment. Numerous authors have noted that client-based/-sponsored projects help students improve the soft skills they need to succeed …
Continue reading at journals.sagepub.com (other versions)

Classifications

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    • G06Q10/00Administration; Management
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    • G06Q10/00Administration; Management
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    • G06Q40/00Finance; Insurance; Tax strategies; Processing of corporate or income taxes

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