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Kwak et al., 2008 - Google Patents

Consumer communications, media use, and purchases via the internet: a comparative, exploratory study

Kwak et al., 2008

Document ID
11398392179374387403
Author
Kwak H
Zinkhan G
Pan Y
Andras T
Publication year
Publication venue
Journal of International Consumer Marketing

External Links

Snippet

The Internet provides a fast, efficient and cost-effective alternative for communication, transaction, and distribution. In this study, consumers' Web-based chatting behavior across three countries (ie, the US, Canada, China) is explored, using an Internet survey of Web …
Continue reading at www.tandfonline.com (other versions)

Classifications

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