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Ishigaki et al., 2018 - Google Patents

Personalized market response analysis for a wide variety of products from sparse transaction data

Ishigaki et al., 2018

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Document ID
14694469672094428124
Author
Ishigaki T
Terui N
Sato T
Allenby G
Publication year
Publication venue
International Journal of Data Science and Analytics

External Links

Snippet

Advanced database marketing is designed to ascertain individual customers' market responses with a discount or display of widely various products from transaction data. However, transaction data recorded in a supermarket or electric commerce are …
Continue reading at link.springer.com (HTML) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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