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Pitka et al., 2025 - Google Patents

Time analysis of online consumer behavior by decision trees, GUHA association rules, and formal concept analysis

Pitka et al., 2025

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Document ID
3486824374851327579
Author
Pitka T
Bucko J
Krajči S
Krídlo O
Guniš J
Šnajder
Antoni
Eliaš P
Publication year
Publication venue
Journal of Marketing Analytics

External Links

Snippet

Data analytics plays a significant role within the context of the digital business landscape, particularly concerning online sales, aiming to enhance understanding of customer behaviors in the online realm. We review the recent perspectives and empirical findings from …
Continue reading at link.springer.com (HTML) (other versions)

Classifications

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