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Sern et al., 2019 - Google Patents

Impact of Product Quality and Pricing Strategy on customer satisfaction in hypermarket in Malaysia

Sern et al., 2019

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Document ID
14587047405455140819
Author
Sern T
Mahadevan A
Publication year
Publication venue
International Journal of Accounting & Business Management

External Links

Snippet

The researcher studied the impact of pricing strategy and product quality on customer satisfaction in hypermarket in Malaysia. The independent variables in this research are pricing strategy and product quality and the dependent variable is customer satisfaction. 200 …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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