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Salim et al., 2009 - Google Patents

Consumers' purchasing orientation: an alternative method in segmenting the Malaysian fine dining restaurant market

Salim et al., 2009

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Document ID
1831962159472866471
Author
Salim A
Rahmat H
Chinna K
Kumar M
Publication year
Publication venue
Journal of Tourism, Hospitality & Culinary Arts

External Links

Snippet

The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and …
Continue reading at www.academia.edu (PDF) (other versions)

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