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Lin, 2006 - Google Patents

Toward the understanding of web equity on an e-commerce website

Lin, 2006

Document ID
14213402728658241753
Author
Lin Y
Publication year

External Links

Snippet

This current study proposes that a website can be regarded as a brand entity, and its equity can be enhanced by essential Web features performed as brand efforts on a website. This study also draws on the concept of traditional brand equity and its dimensions to examine …
Continue reading at search.proquest.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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