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Reiley et al., 2012 - Google Patents

Ad attributes and attribution: Large-scale field experiments measure online customer acquisition

Reiley et al., 2012

View PDF
Document ID
13982274698880981714
Author
Reiley D
Lewis R
Schreiner T
Publication year
Publication venue
Available at SSRN 2049457

External Links

Snippet

Using a large-scale experiment involving 3.7 million treated subjects on Yahoo!, we measure the ability of online display advertising to cause new account sign-ups at an online business. We experiment with two dimensions of media choice: banner-shaped ads versus …
Continue reading at papers.ssrn.com (PDF) (other versions)

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