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Lejeune et al., 2019 - Google Patents

Planning online advertising using Gini indices

Lejeune et al., 2019

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Document ID
1382445643774441780
Author
Lejeune M
Turner J
Publication year
Publication venue
Operations Research

External Links

Snippet

We study an online display advertising planning problem in which advertisers' demands for ad exposures (impressions) of various types compete for slices of shared resources, and advertisers prefer to receive impressions that are evenly spread across the audience …
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