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Shen et al., 2021 - Google Patents

A planning approach to revenue management for non‐guaranteed targeted display advertising

Shen et al., 2021

Document ID
10408759988350491875
Author
Shen H
Li Y
Guan J
Tso G
Publication year
Publication venue
Production and Operations Management

External Links

Snippet

Many publishers of online display advertising sell their ad resources through event‐based auctions in the spot market. Such a way of selling lacks a holistic view of the publisher's ad resource and thus suffers from a well‐recognized drawback: the publisher's revenue is often …
Continue reading at journals.sagepub.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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