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Degaris, 2025 - Google Patents

Advancing sponsorship measurement: An integrated measurement framework for marketing communications

Degaris, 2025

Document ID
13746284523824584371
Author
Degaris L
Publication year
Publication venue
Journal of Brand Strategy

External Links

Snippet

Despite the huge sums spent on sponsorship rights fees and associated marketing efforts, and repeated demands for better measurement of results, little progress has been made in evaluating the effectiveness of sponsorship marketing campaigns. As a marketing platform …
Continue reading at www.ingentaconnect.com (other versions)

Classifications

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    • G06Q30/0217—Giving input on a product or service or expressing a customer desire in exchange for an incentive or reward
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