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Rowley, 2004 - Google Patents

Just another channel? Marketing communications in e‐business

Rowley, 2004

Document ID
10254418983494367982
Author
Rowley J
Publication year
Publication venue
Marketing Intelligence & Planning

External Links

Snippet

In the digital world, marketing communications is concerned with creating presence, creating relationships, and creating mutual value. The Internet as a marketing channel is interactive, accessible, ubiquitous, and integrates marketing communication with commercial …
Continue reading at www.emerald.com (other versions)

Classifications

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