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Marcolin et al., 2007 - Google Patents

Assesing Web-Enabled Interactivity: An Audit Tool

Marcolin et al., 2007

Document ID
11529471912158061501
Author
Marcolin B
Coviello N
Milley R
Publication year
Publication venue
Contemporary Issues in End User Computing

External Links

Snippet

As business models evolve to integrate technology with organizational strategy and marketing, the application of Web technology to facilitate end-user interactions, or what we call Web-enabled interactivity, has become increasingly important to customer relationships …
Continue reading at www.igi-global.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation

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