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Brunander et al., 2020 - Google Patents

Does Enhanced Usability Increase Trust?: A case study on a Swedish snus e-commerce application

Brunander et al., 2020

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Document ID
11528170819592029102
Author
Brunander F
Folkesson A
Hörnlund H
Larsson S
Mäkikaltio J
Soulaka M
Teir A
Ågren C
Publication year

External Links

Snippet

The purpose of this study was to examine the importance of usability to enhance perceived consumer trust in a web application selling snus. This was done by answering the research question “Does usability affect Swedish snus consumers trust in snus e-commerce …
Continue reading at www.diva-portal.org (PDF) (other versions)

Classifications

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