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Kumar et al., 2017 - Google Patents

Impact of advertisement&cost consciousness on online shoppers buying behaviour with reference to demand for online consumer products& services in India

Kumar et al., 2017

View PDF
Document ID
11563565428108172876
Author
Kumar R
Chawla K
Publication year
Publication venue
Asian Journal of Multidimensional Research (AJMR)

External Links

Snippet

The study examine the effects of advertising and Price on consumer buying behaviour considering demand for consumer products by online consumers in India. According to this paper most of the online consumers buying behaviour highly affected by the advertising and …
Continue reading at tarj.in (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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