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Currie et al., 2016 - Google Patents

Rebate redemption requirements–Can they discourage redeeming?

Currie et al., 2016

Document ID
3823055087629301785
Author
Currie S
Mizerski D
Publication year
Publication venue
Journal of Retailing and Consumer Services

External Links

Snippet

Mail-in rebates are a popular price promotion that receive substantial negative criticism due to high consumer resentment and mistrust. There is little research examining rebate redemption requirements and it seems no attempt has been made to develop a measure of …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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