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Oncioiu, 2014 - Google Patents

The Impact of Tourist Feedback in the Virtual Community on the Purchase Intention

Oncioiu, 2014

View PDF
Document ID
10425761523290639390
Author
Oncioiu I
Publication year
Publication venue
International Business Research

External Links

Snippet

Today, the Internet provides human beings with a new way of communication, which is more efficient and effective. This study investigates how the message content and involvement in an online forum influenced the tourism consumers' purchase intention and conducted online …
Continue reading at pdfs.semanticscholar.org (PDF) (other versions)

Classifications

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