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Leong et al., 2019 - Google Patents

Do electronic word-of-mouth and elaboration likelihood model influence hotel booking?

Leong et al., 2019

Document ID
10164715357059830698
Author
Leong L
Hew T
Ooi K
Lin B
Publication year
Publication venue
Journal of Computer Information Systems

External Links

Snippet

The emergences of Web 2.0 and cloud computing have contributed greatly to the prevalence of electronic Word-of-Mouth (eWoM). Unlike most of the existing studies which have used linear models, nonlinear relationships were discovered in hotel booking …
Continue reading at www.tandfonline.com (other versions)

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