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Paulson et al., 2018 - Google Patents

Efficient large-scale internet media selection optimization for online display advertising

Paulson et al., 2018

Document ID
1564273361723148020
Author
Paulson C
Luo L
James G
Publication year
Publication venue
Journal of Marketing Research

External Links

Snippet

In today's digital market, the number of websites available for advertising has ballooned into the millions. Consequently, firms often turn to ad agencies and demand-side platforms (DSPs) to decide how to allocate their Internet display advertising budgets. Nevertheless …
Continue reading at journals.sagepub.com (other versions)

Classifications

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