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Geng et al., 2019 - Google Patents

Internet celebrity endorsement: How internet celebrities bring referral traffic to E-commerce sites?

Geng et al., 2019

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Document ID
9718579326007513380
Author
Geng R
Wang S
Chen X
Publication year
Publication venue
PACIS

External Links

Snippet

Endorsement marketing has been widely used to generate consumer attention, interest, and purchase behaviors among targeted audience of celebrities. Internet celebrities who become famous by means of the Internet are more dependent on strategy intimacy to appeal …
Continue reading at core.ac.uk (PDF) (other versions)

Classifications

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