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Nguyen Thi et al., 2022 - Google Patents

Factors influencing continuance intention of online shopping of generation Y and Z during the new normal in Vietnam

Nguyen Thi et al., 2022

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Document ID
15307053190895240604
Author
Nguyen Thi B
Tran T
Tran T
Le T
Tran P
Nguyen M
Publication year
Publication venue
Cogent Business & Management

External Links

Snippet

This study investigated the determinants of online shopping continuance intention of Generation Y and Z during the new normal. A conceptual framework, which was an extension of the Technology Acceptance Model, was empirically tested using partial least …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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