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Anton et al., 1997 - Google Patents

Listening to the voice of the customer: 16 steps to a successful customer satisfaction measurement program

Anton et al., 1997

Document ID
8775387238059798870
Author
Anton J
Perkins D
Publication year

External Links

Snippet

Listening to the Voice of the Customer is the only how-to manual that takes you step-by-step through the design, implementation and analysis of a customer satisfaction measurement program. In it you will learn: How to develop a customer satisfaction measurement program …
Continue reading at books.google.com (other versions)

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