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Rutz et al., 2016 - Google Patents

Paid search advertising

Rutz et al., 2016

Document ID
7994499534264288248
Author
Rutz O
Bucklin R
Publication year
Publication venue
Advanced database marketing

External Links

Snippet

The rise of the Internet–and with it the rise of Internet search engines such as Google, Yahoo! and Bing–has revolutionized the way information can be accessed by consumers. In the wake of this seismic shift in information search comes a new tool that allows marketers to …
Continue reading at www.taylorfrancis.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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