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Brown, 1999 - Google Patents

An analysis of Internet marketing in the sport industry

Brown, 1999

Document ID
733127215518068524
Author
Brown M
Publication year

External Links

Snippet

The purpose of this study was to analyze marketing on the Internet in the sport industry. The rational for the study was based upon the need within the industry to understand how to use this technology as an effective marketing tool. Seven-hundred and fifty sport organizations in …
Continue reading at search.proquest.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/0217—Giving input on a product or service or expressing a customer desire in exchange for an incentive or reward
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