Schmalensee et al., 1985 - Google Patents
Perceptual maps and the optimal location of new productsSchmalensee et al., 1985
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- 7303685244798660230
- Author
- Schmalensee R
- Thisse J
- Publication year
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This paper argues that perceptual mapping techniques in marketing can and should be expanded, exploiting recent advances in economics, into market models capable of yielding quantitative predictions of the demand response to new products. In order to evaluate the …
- 238000000034 method 0 abstract description 35
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