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Schmalensee et al., 1985 - Google Patents

Perceptual maps and the optimal location of new products

Schmalensee et al., 1985

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Document ID
7303685244798660230
Author
Schmalensee R
Thisse J
Publication year

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This paper argues that perceptual mapping techniques in marketing can and should be expanded, exploiting recent advances in economics, into market models capable of yielding quantitative predictions of the demand response to new products. In order to evaluate the …
Continue reading at dspace.mit.edu (PDF) (other versions)

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