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Shipley et al., 2013 - Google Patents

A fuzzy attractiveness of market entry (FAME) model for market selection decisions

Shipley et al., 2013

Document ID
7395776849178533620
Author
Shipley M
Johnson M
Pointer L
Yankov N
Publication year
Publication venue
Journal of the Operational Research Society

External Links

Snippet

Abstract A Fuzzy Attractiveness of Market Entry (FAME) model is developed to address the decision-making problem of product introduction into alternative markets. FAME is a market entry selection model that is specifically designed to handle situations when information is …
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