Shipley et al., 2013 - Google Patents
A fuzzy attractiveness of market entry (FAME) model for market selection decisionsShipley et al., 2013
- Document ID
- 7395776849178533620
- Author
- Shipley M
- Johnson M
- Pointer L
- Yankov N
- Publication year
- Publication venue
- Journal of the Operational Research Society
External Links
Snippet
Abstract A Fuzzy Attractiveness of Market Entry (FAME) model is developed to address the decision-making problem of product introduction into alternative markets. FAME is a market entry selection model that is specifically designed to handle situations when information is …
- 238000004422 calculation algorithm 0 abstract description 14
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