AI Visibility (BETA)

Please note: AI Visibility is currently in beta. You may see differences between this guide and the tool itself as we continue to quickly update and evolve the tool prior to general release. Unsure what a beta is and what it means for Moz tools? Be sure to check out our What is a Beta page.

This guide covers the AI Visibility tool in Moz Pro tool.

AI Visibility in Moz Pro helps you uncover AI opportunities by assessing your visibility in AI-generated search results and content.

To access the AI Visibility tool, click AI Visibility from the left-hand navigation menu.

Please note: A medium-level subscription or higher is required to access AI Visibility. Free trialers on the medium subscription also have access to the AI Visibility beta. For more information about our subscription levels, please see our pricing page.

When accessing AI Visibility for the first time, you will be asked to set up your dashboard so we are able to begin data collection.

To set up your dashboard, follow these steps:

Step 1: Enter your brand details.

Your Brand Name is required, while additional branded terms are not. If you have branded terms or keywords that are associated with your brand (for example, Grand Cherokee for Jeep or Sprite for Coca-Cola), feel free to enter them in the second box. You can hit Enter or click the plus sign after each term to add it, and you may enter up to 5 terms.

Step 2: Enter your competitor details.

Enter competitor brands you’d like to compare performance against. This step is optional. You can enter a brand name and associated brand terms for up to 3 competitors.

Step 3: Confirm your selected LLMs.

Confirm your AI Providers. Gemini and GPT will be selected by default.

Step 4: Enter topics for prompt generation.

This is where you enter in general topics you’d like to explore AI prompts for, and later their responses. We use topics to generate prompts for you to select and track your brand’s performance in the responses. For example, if you are a yarn company, you may enter “yarn weight” and “crochet patterns for beginners.” You can hit Enter or click the plus sign after each topic to add it, and you may enter up to 4 topics.

Step 5: Generate prompts to track.

Click Generate Prompts.

Step 6: Select prompts to track.

After clicking Generate Prompts, the Prompt List will populate with 25 prompts per topic entered. You can then select up to 100 prompts to track in your dashboard. Use the check boxes on the left to select the prompts you’d like to track

Pro Tip: If you’re not seeing prompts you’d like to track or you’d like to see additional options, simply head back to step 4 and enter new topics. The prompts previously generated will remain in your prompt list.

Step 6: Save your dashboard settings.

Click Save & Continue.

Select your data view

After your dashboard has generated data, you can use the drop-downs at the top right to select the LLM and date range you’d like to view data for. 

Click Edit Settings to update your dashboard, add new prompts, or remove prompts you’re tracking.

Your Results

The first module of your AI Visibility dashboard is the Your Results block. 

This block includes the following information:

• Date - The date of the most recent data collection and the date of the next collection.
• Summary - A brief summary of the brand’s performance in the tracked prompts.
• Brand - The name of the brand you’re tracking.
• Competitor(s) - The competitor(s) you’re tracking.
• AI Engine - The LLM you’re viewing data for at this time. You can change the LLM you’re viewing data for using the drop down above the Your Results block.

How often your brand appears

Below the summary block, there are 2 graphs illustrating How Often Your Brand Appears in LLM responses for the prompts you’re tracking.

• Current Share of Mentions - This graph shows the percentage of tracked prompts in which each brand was mentioned in the last data collection.
• Share of Mentions Over Time - This graph shows how each brand's visibility has trended over time.

To remove a brand from either graph, click it in the key below. Hover over any data point in the graph to see more information.

If you’d like to see more information about how often your tracked terms appear in LLM responses for your tracked prompts, click Show Breakdown Terms on the top right of the graphs.

This will open up the Top Brand Terms in Responses graph. This graph will show how often specific terms appear for each brand. You can add additional tracked brand terms by clicking Edit Settings at the top of the page.

How prominently your brand appears

The last set of graphs display How Prominently Your Brand Appears in LLM responses. 

• Average Position of First Brand Mention - This graph shows how early in the prompt response each brand is mentioned - a lower number is better. For example, being mentioned in the first 10% of a response is better than being mentioned halfway through a response.
• Average Position of First Brand Mention Over Time  - This graph shows how each brand's position in LLM responses has trended over time.

To remove a brand from either graph, click it in the key below. Hover over any data point in the graph to see more information.