Rakuten Advertising Blog

September 19, 2025
Marketing Strategies

The Future of Affiliate Reporting has Arrived. Introducing Prompt.

Rakuten Advertising advertisers and publishers can officially stop running manual reports, and start getting quick answers with Prompt, now available in our dedicated Insights and Analytics Portal.

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December 10, 2024
Insights

FAST Track to Success: why Free Ad-Funded Streaming is changing the face of CTV

The landscape of video consumption has dramatically shifted with the rise of smart TVs and streaming platforms, making Free Ad-Funded Streaming (FAST) a cornerstone of the Connected TV (CTV) ecosystem. Our latest report, "FAST Track to Success," co-created with Campaign, explores this evolution, offering insights from our survey of consumers across Europe. Discover how FAST is reshaping CTV, presenting unique opportunities and challenges for advertisers.

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May 9, 2023
News

Audience Engine: Making personalisation and segmentation simple

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionise the industry, Audience Engine.

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August 22, 2024
Insights

Navigating the European CTV market

In the dynamic world of Connected TV (CTV) advertising, understanding market dynamics and nuances is crucial. Our latest report, "The New Frontier of Advertising: Navigating the European Connected TV Market," co-created with Google Ad Manager, dives deep into Europe's CTV advertising landscape.

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A woman and a young boy sit on a bed, smiling as they watch TV together. The woman holds a remote control, and the boy reaches for popcorn from a bowl in front of them. The setting is cozy and relaxed, with a soft-focus background of a lightly decorated room.
January 15, 2026
Marketing Strategies

10 Common Affiliate Marketing Mistakes (and How to Fix Them)

Avoid the pitfalls that hold affiliate marketers back. Learn the 10 most common affiliate marketing mistakes and how to fix them with practical, expert-backed solutions.
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Smiling woman stands with raised fists as coworkers applaud around a table with a laptop, charts, and coffee in a bright modern office—celebrating a successful Affiliate Marketing How To session.
December 15, 2025
Marketing Strategies

How Brands Can Launch a Successful Affiliate Marketing Program

Affiliate Marketing How To for brands: your step-by-step guide to planning objectives, selecting technology, designing commissions, and activating a high-performing partner mix. Learn how to launch and optimise with governance, tracking, and data-driven metrics.
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December 12, 2025
Insights

Cyber Week 2025: France shift holiday shopping earlier as UK and Germany stays loyal to Black Friday

Cyber Week 2025 revealed a new European holiday shopping landscape: France saw a surge in early-week purchases and higher order values, while the UK and Germany continued to concentrate sales and engagement on Black Friday. Discover how these trends are redefining retail strategy across the region.
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November 11, 2025
News

How British Travellers Plan and Book Travel: UK Trends for Marketers

The British approach to travel planning reveals a blend of tradition and pragmatism. Our latest consumer survey dives into 2025 travel trends and shows a market that’s motivated, research-heavy, and surprisingly open to influence. Below is a high-level look at what’s moving UK travellers from “maybe” to “booked.” For exact percentages, channel rankings, and demographic splits, grab the full report with insights from the US, UK, and Australia.
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Two women are working together at a desk. One is standing and looking at a laptop screen while smiling, and the other is holding a tablet and also smiling. Both appear engaged and collaborative. There is a smartphone and a pencil holder with pens on the desk. The background is bright with natural light coming through large windows.
June 26, 2025
Marketing Strategies

Rakuten Advertising: Q2 Affiliate Partner Spotlight

Diversify your affiliate program and watch your performance soar! Our Q2 Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.
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"A man seated in a home setting, smiling at the camera while holding a cardboard box in one hand and a VR headset in the other. A smartphone mounted on a tripod is positioned in front of him, suggesting he is recording a video. The background features shelves with books, plants, and decorative items, while the surface in front of him has electronic gadgets, creating a casual yet professional content creation setup.
May 13, 2025
Insights

Influencer Trends to Watch: Trend #5 The Influencer Effect

Think influencers are just for trendy brands and Gen Z? Think again—creators are the ultimate secret weapon for launching new products, sparking discovery, and driving sales across all ages and categories.
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Earth Day 2025: Creating Authentic Action with Affiliate Partnerships

Earth Day 2025: Soil with white hands holding a small green plant

In a world where consumers increasingly vote with their wallets, Earth Day 2025 presents a pivotal opportunity for brands and publishers alike. This isn't just another marketing moment. It's a chance to demonstrate an authentic commitment to sustainability.

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Influencer Trends to Watch: Trend #4 When Content Clicks, Engagement Sticks

"Two individuals snorkeling underwater, wearing snorkeling masks with breathing tubes and orange life jackets. The clear blue-green water in the background is illuminated by underwater light, with bubbles and water particles adding a sense of motion and vibrancy."

Short-form video isn’t just trendy—it’s the secret sauce to making your brand unforgettable. From TikTok to TV ads, find out why this bite-sized content is stealing the show and how you can jump in for maximum impact!

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Rakuten Advertising: Q1 Affiliate Partner Spotlight

Affiliate Partner Spotlight: White male with glasses and brown jacket shakes hand with a lady with dark brown hair and a black and white spotted dress.

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.

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DealMaker Europe 2025 | The Official Highlights

DealMaker Europe was a smashing success with a record-breaking number of top advertisers, publishers, and agencies coming together for a jam-packed day of networking, discussions, and fun. Attendees enjoyed a day full of meetings, insightful content, and dealmaking in our first DealMaker event of the year. Read the full blog now to hear more!

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Winners Revealed for the European Golden Link Awards 2025

Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.

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Influencer Trends to Watch: #3 Rise of the Micro-Influencers

"An outdoor scene featuring a woman in a white tank top and shorts, holding makeup brushes, with a table of makeup products and a ring light setup, suggesting a beauty tutorial.

Move over mega-influencers; micro-influencers are stealing the spotlight with their authentic vibes, niche expertise, and sky-high engagement rates. If you're ready to turn small followings into big results, it's time to make these relatable powerhouses the MVPs of your marketing strategy.

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