Rakuten Advertising Blog

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News

Announcing the Rakuten Advertising Agency Partners: 2026 Preferred and Platinum

We’re excited to introduce the 2026 Rakuten Advertising Agency Partners, featuring our newest Preferred and Platinum award recipients. These partnerships set the standard for innovation and growth in affiliate marketing. Discover how working with these standout agencies can help your brand reach new heights this year.
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Marketing Strategies

10 Common Affiliate Marketing Mistakes (and How to Fix Them)

Avoid the pitfalls that hold affiliate marketers back. Learn the 10 most common affiliate marketing mistakes and how to fix them with practical, expert-backed solutions.
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Marketing Strategies

What is Affiliate Marketing & How Does it Work?

Affiliate marketing is one of the most effective ways brands can drive measurable growth through partnership. Learn what affiliate marketing is, how it works, and why it remains one of the most trusted, performance-driven channels for marketers and publishers alike.
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Smiling woman stands with raised fists as coworkers applaud around a table with a laptop, charts, and coffee in a bright modern office—celebrating a successful Affiliate Marketing How To session.
Marketing Strategies

How Brands Can Launch a Successful Affiliate Marketing Program

Affiliate Marketing How To for brands: your step-by-step guide to planning objectives, selecting technology, designing commissions, and activating a high-performing partner mix. Learn how to launch and optimize with governance, tracking, and data-driven metrics.
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Insights

Affiliate Marketing Insights: 10 Tips to Win the Canadian Holiday Shopping Season

Affiliate Marketing Insights for Canadian ecommerce brands: Discover how to win the holiday season with a Canada‑first calendar, CAD pricing and duties transparency, published shipping cut‑offs, winter‑ready fulfillment, and a diverse affiliate mix—including cashback, editorial, deal forums, extensions, and creators—plus a Boxing Week plan to drive repeat purchases.
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Marketing Strategies

Rakuten Advertising: Q3 Affiliate Publishers Partner Spotlight

Diversify your affiliate program with our Q3 Affiliate Publishers Spotlight! Discover the most notable and newest affiliate publishers on the Rakuten Advertising network and watch your performance soar.
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Key Highlights from DealMaker Canada 2025: Leading Canadian Affiliate Events Recap

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DealMaker Canada 2025 was a standout among Canadian affiliate events, bringing together top advertisers, publishers, and agencies for two days of networking, learning, and dealmaking. Read our full recap of this leading affiliate event in Toronto!

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Rakuten Advertising: Q2 Affiliate Partner Spotlight

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To unlock the true potential of affiliate marketing, embrace discovery. At Rakuten Advertising, we’ve seen leading brands dramatically boost performance by diversifying their publisher partnerships. They recognize that different publishers connect with unique audiences in unique ways, creating a powerful synergy. Today’s consumers embark on intricate digital journeys, seeking inspiration from emerging platforms, validation from […]

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Earth Day 2025: Creating Authentic Action with Affiliate Partnerships

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In a world where consumers increasingly vote with their wallets, Earth Day 2025 presents a pivotal opportunity for brands and publishers alike. This isn't just another marketing moment. It's a chance to demonstrate an authentic commitment to sustainability.

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Announcing the Rakuten Advertising 2025 Preferred and Platinum Agency Partners

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From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships – success. Our Agency Services Program provides our affiliate agency partners with the necessary solutions, tools, and support to fuel consistent growth for their clients. These agency partnerships continue to move the industry […]

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Key highlights from DealMaker Canada 2024

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DealMaker Canada was a smashing success with a record-breaking number of top advertisers, publishers, and agencies coming together for 2 days of networking, discussions, and fun. Attendees enjoyed a day full of meetings, insightful content, and dealmaking in our last DealMaker event of the year. Read the full blog now to hear more!

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Announcing the Rakuten Advertising 2024 Preferred and Platinum Agency Partners

Two women are standing together in an office, smiling and holding coffee mugs while looking at a laptop, with two men working in the background.

Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients.

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