Tags: publicity

Simulmatics as a company was established in 1959 and declared bankruptcy in 1970. The founders picked this name as a mash of ‘simulation’ and ‘automatic’, hoping to coin a new term that would live for decades, which apparently didn’t happen! They worked on building what they called the People Machine to simulate and predict human behavior. It was marketed as a revolutionary technology that would completely change business, politics, warfare and more. Doesn’t this sound familiar?!

I tried very hard in that book, when it came to social media, to be platform agnostic, to emphasize that social media sites come and go, and to always invest first and foremost in your own media (website, blog, etc.) and mailing list.

I still stand by that advice, but if I re-wrote the book now, I would encourage artists to use much more caution when it comes to using social media websites like Facebook, Twitter, and Instagram.