For members of the literati, the Frankfurt Book Fair is the biggest deal around for foreign rights sales: 89 percent of the 175,000 book professionals who attend the Frankfurt event buy and sell rights, which is where significant sales growth lies for a small country such as Finland.
Finland, the guest of honour at this year's Frankfurt Bookfair, has been working for 5 years towards the event.
And while there's still more than a month to go before the Frankfurt Book Fair, there's already massive interest in Finnish literature.
In the last six months nearly 2,000 articles about Finnish literature have appeared in the German press. German translations of Finnish book titles are being published almost daily.
Finnish detective novels and children's books have been successful in Germany, but many are surprised by the diversity of Finnish literature.
German public radio reporter Barbara Renno is one of 50 arts journalists who recently visited Finland to learn more about its literary scene and meet top writers such as novelist Riikka Pulkkinen.
Renno admits that before her visit she was aware of the rich Nordic literary tradition, but erroneously thought that Finnish writer Kjell Westö was Swedish.
Pulkkinen, whose novels have been published in 17 different countries, hopes readers beyond the Frankfurt event will develop an appetite for Finnish literature. "It will be interesting to see the effect on translations in the future," says Pulkkinen.
The Frankfurt Book Fair takes place from October 8 - 12 this year.
