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wikipedia.org Website Analysis for January 2026
Wikipedia is a free online encyclopedia, created and edited by volunteers around the world and hosted by the Wikimedia Foundation.
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Global Rank
#111
Country Rank
#131
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Bounce Rate
54%
Pages per Visit
3.28
Avg Visit Duration
00:03:17
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wikipedia.org Traffic & Engagement Analysis
wikipedia.org's web traffic has increased by 4.77% compared to last month. See all traffic & engagement stats for wikipedia.org in the past 3 months below
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Last Month Change
4.77%
Bounce Rate
54%
Pages per Visit
3.28
Avg Visit Duration
00:03:17
Total Visits Last 3 Months
Compare wikipedia.org to:
wikipedia.org Web Traffic by Country
Which countries sent the most traffic to wikipedia.org lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to wikipedia.org - click below to discover all countries
Top Countries
United States
26.7%4.68%
Japan
6.74%3.41%
United Kingdom
5.47%5.27%
Germany
4.87%6.93%
Russia
4.55%6.47%
Others
51.68%
wikipedia.org Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. wikipedia.org's audience is 59.09% male and 40.91% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female40.91%
- Male59.09%
wikipedia.org Competitors & Similar Sites
Reveal wikipedia.org top alternatives and find potential or emerging competitors. quora.com is the website with the highest similarity score to wikipedia.org. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
wikipedia.org Top Traffic Sources
The top traffic source to wikipedia.org is Organic Search traffic, driving 81.46% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
81.46%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demowikipedia.org Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to wikipedia.org (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid<0.01%
Top Keywords
wikipedia.org$--wikipedia$0.94marty supreme$0.31stranger things$0.40venezuela$0.9545.7M OthersSee more
Total Keywords45.7M
Referral Web Traffic to wikipedia.org
The top referral sites sending desktop traffic to wikipedia.org.
Category Distribution
AI Chatbots and Tools
35.55%Search Engines
17%Video Games Consoles and Accessories
10.33%Programming and Developer Software
6.7%Animation and Comics
4.71%Other
25.72%Top Referrals
Links from wikipedia.org to Other Websites by Traffic Share
wikipedia.org is sending desktop traffic to 932 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Reference Materials - Other
33.52%News & Media Publishers
17.62%Search Engines
12.88%Streaming & Online TV
10.8%Social Media Networks
4.56%Other
20.61%
Social Media Traffic to wikipedia.org
wikipedia.org gets most of its social media traffic from Youtube, followed by Reddit and X-twitter (Desktop). Engaging audiences through VKontakte may reveal new opportunities
Social Networks
63
Social Network Distribution