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youtube.com
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youtube.com Website Analysis for January 2026
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Global Rank
#2
Country Rank
#2
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Bounce Rate
22.64%
Pages per Visit
12.17
Avg Visit Duration
00:19:41
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youtube.com Traffic & Engagement Analysis
youtube.com's web traffic has decreased by 0.9% compared to last month. See all traffic & engagement stats for youtube.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
0.9%
Bounce Rate
22.64%
Pages per Visit
12.17
Avg Visit Duration
00:19:41
Total Visits Last 3 Months
Compare youtube.com to:
youtube.com Web Traffic by Country
Which countries sent the most traffic to youtube.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to youtube.com - click below to discover all countries
Top Countries
United States
21.29%1.46%
India
5.49%0.01%
Japan
4.7%0.76%
Brazil
4.57%0.73%
United Kingdom
3.47%4.4%
Others
60.49%
youtube.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. youtube.com's audience is 60.83% male and 39.17% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female39.17%
- Male60.83%
youtube.com Competitors & Similar Sites
Reveal youtube.com top alternatives and find potential or emerging competitors. netflix.com is the website with the highest similarity score to youtube.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
youtube.com Top Traffic Sources
The top traffic source to youtube.com is Direct traffic, driving 77.1% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
77.1%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to youtube.com
The top referral sites sending desktop traffic to youtube.com.
Category Distribution
Programming and Developer Software
34.28%Video Games Consoles and Accessories
11.71%AI Chatbots and Tools
8.55%News & Media Publishers
6.78%Social Media Networks
4.4%Other
34.28%
Social Media Traffic to youtube.com
youtube.com gets most of its social media traffic from Facebook, followed by X-twitter and Instagram (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
92
Social Network Distribution