Similarweb MCP Server

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Make Your AI Smarter with Similarweb MCP

Connect Similarweb's trusted digital intelligence directly to your AI agents, tools, and workflows. One integration. Infinite possibilities.

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Our MCP server supports major LLMs and AI Automation tools

All the insights you need, right where you need them

Analyze websites and keywords

Get instant traffic trends, audience insights, and keyword intelligence for any domain. Understand competitive positioning and content opportunities without leaving your AI workflow.

Research the app market

Access download estimates, user engagement metrics, and category rankings across iOS and Android. Spot trending apps and analyze mobile strategies in seconds.

Gain visibility into Amazon

Track seller performance, product trends, and marketplace dynamics. Understand what's winning on Amazon and identify ecommerce opportunities faster.

Find and enrich company leads

Discover high-intent prospects based on digital behavior and technographic signals. Enrich your pipeline with real traffic data and engagement metrics.

Data you can trust, straight inside your AI workflows

Having critical data where you already work is the new standard. Here are some of the ways you can leverage MCP to power your workflows.

Get On-Demand Insights in LLMs

Integrate with your favorite AI tool and ask any question for instant insights and reporting in LLM chatbots like Claude, ChatGPT, and Copilot.

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Build custom AI Agents

Create agents that leverage Similarweb data continuously for any task, whether it's SEO, competitive research, market analysis, or custom use cases that fit your needs.

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Developer applications

Use MCP to streamline native integrations and build code-level agents that pull Similarweb data. Perfect for custom dashboards, automated reporting systems, and internal tools that need real-time digital intelligence.

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How leading teams work with MCP

Agencies

Turn competitive intelligence into client-winning proposals

Agencies

Generate client-ready competitive analysis reports
Build data-backed new business proposals that win
Automate quarterly performance reports
Prove ROI to clients with trusted data

AI & Data teams

Build smarter AI with real market data

AI & Data teams

Feed real digital behavior data into AI models to improve accuracy
Build agents that continuously pull Similarweb data into your BI tools
Combine Similarweb data with internal metrics, CRM data, and other sources

Research & Analytics

Size markets and turn digital signals into actionable insights

Research & Analytics

Estimate addressable markets and validate investment theses
Identify and rank competitors in your space
Spot emerging players by tracking traffic trends and spikes

Marketing & SEO

Automate keyword research and ranking monitoring workflows

Marketing & SEO

Identify high-value keywords competitors rank for
Build agents that alert you when your top pages lose rankings or traffic
Generate content briefs based on trending keywords, search intent analysis, and competitive gaps

Back your strategy with unbeatable data

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Global brands

Trust and use Similarweb to win their market

Websites

Gain insight into the performance metrics of any website

Countries

Gain a truly global and accurate view of the digital world with unmatched geographic coverage.

Keywords

Unlock new opportunities with the freshest, most accurate keyword insights.

"Similarweb enhances our existing proprietary dataset by providing granular digital insights into the impact of competitor actions. We can now correlate competitor traffic spikes with our clients' sales performance and measure campaign effectiveness in real-time."

Peter Sheldon

CEO & Co-Founder, ShopVision

FAQs

Got questions? We've got the answers

What is MCP?

MCP (Model Context Protocol) is like an API for AI - it lets AI agents connect to external data sources and understand how to use them effectively through natural language.

What can I build with Similarweb MCP?

SEO assistants that pull competitor keywords, competitive intelligence bots that monitor market shifts, automated alerts for traffic changes, or custom AI apps that answer client questions with verified insights.

Do I need to be technical to use it?

No. Business users can start with ChatGPT, Claude or Zapier in minutes. Developers get full API access for custom builds.