The acquisition of Swayy advances Similarweb’s mission of providing customers with a 360-degree view of the digital world. Swayy is a personalized content curation platform that helps brands discover and share the most engaging content with their audiences on social media. The platform’s data enhances Similarweb’s insights into app and website utilization, providing more accurate information about social usage patterns. This includes information about when users are most active and how marketing professionals can leverage this data to their advantage.