Yahoo reposted this
Anniversaries are more than a reason to celebrate—they're a chance to showcase a brand's staying power, spark fresh momentum, and reconnect with consumers. This dynamic panel featuring Yahoo's Sona Iliffe-Moon, Delta Air Lines's Gina Pesko Laughlin, and Peanuts Worldwide LLC's Melissa Menta explored how they celebrate their legacy and set the stage for the future. From nostalgia-charged campaigns to bold moves that define the next chapters, this panel moderated by ADWEEK's Robert Klara dives into turning brand birthdays into enriching moments.